Like the ANC and the EFF, the DA has placed jobs front and centre of its proposition to voters.
With its added focus on crime and corruption, the DA is on the pulse of what South Africans believe are the most serious challenges facing the country as revealed in the South African Citizens Survey for quarter four of 2018, conducted by Citizen Surveys.
On jobs, the party commits to enact a Jobs Act that will provide incentives for new and existing businesses that create new jobs by allowing, among others, the repatriation of profits, relaxing exchange controls and making it easier to hire and fire employees.
The DA identifies trade unions as among the barriers to job creation, in contrast to the ANC and a direct attack on its alliance with trade union federation Cosatu, asserting that these protect the interests of their own elite rather than that of workers.
Weighing in on the land debate, the DA proposes rather to redress imbalances in land ownership and property beyond agricultural land by ensuring the extension of title deeds and prioritising urban land reform.
On corruption and state capture, the DA proposes a 15 years minimum sentence for those found guilty and to ensure that all stolen money is paid back.
And on crime the party proposes to give the policing competence to provinces. This speaks directly to its long-held view that the national government has bungled the fight against gang violence and other serious crime in the Western Cape.
As the official opposition, the DA has constantly punted itself as the better alternative to the ANC, claiming it can deliver clean and efficient government, jobs and services for all.
DA leader Mmusi Maimane maintains this assertion in the party’s election manifesto.
“South Africans face a choice. A choice between the corrupt, old, disorderly ANC and the honest, capable, modern and orderly DA. The ANC has made a total mess of governing, and it is only the DA that will restore order through rules and accountability.