Data
Analysis
Insight &
Strategy
We are a
South African
market
research
company.
We are a
Level-1
accredited
B-BBEE
company.
Data
Analysis
Insight &
Strategy
We are a
South African
market
research
company.
We are a
Level-1
accredited
B-BBEE
company.
We are a South African research company that specialises in large-scale, national quantitative and qualitative research studies. Our work is underpinned by rigorous scientific methods and produces data and insights that can be trusted.
Over the past two decades, Citizen Surveys have visited over a million households to discover the daily world experienced by our citizens – who they are, how they behave, and what they think and believe. These research insights help to reveal social, economic, political, and consumer trends.
Ordinary citizens are consumers of services, products, brands, government programmes, and communication; they are the customers of businesses and government, and the driving force behind decisions that form strategy.
As a measure of our clients’ satisfaction, most of our work comes from repeat business and client referrals.
After two decades in business, we’re an established, stable and financially sound business partner.
It is essential to have a deep understanding of how citizens think and behave, as the best strategic plans are rooted in insight and fact-based information on a market, community, or electorate.
We have implemented over 300 research projects for a diverse array of clients including government departments, international development agencies, local and foreign universities, and national and international brands.
Most of our work comes from client referrals – testimony to the quality of our work and the value that we provide to our clients.
During the current pandemic scenario in South Africa, we have developed a bespoke CACI (computer-assisted cellphone interviews) solution, which is ready for implementation.
Find out more about the CACI solution
Reach out with us.
Reach the people you need to know.
“I have complete confidence in them and will look to no one else for top-quality data on the pulse of South African citizens.”
Dr Sarah M Brooks, Associate Professor, Department of Political Science, Ohio State University
Data
We are committed to disciplinary excellence. We have built a reputation for delivering research that adheres to rigorous scientific principles and guarantees accurate, credible data.
Analysis
We don’t merely collect data. We help our clients to understand and apply it. By selecting the appropriate analytical techniques, we transform data into useful knowledge that speaks to the specific issues requiring research.
Insight &
Our statistical and analytical expertise – and the knowledge we develop about our clients’ organisations – allows us to extract and deliver actionable insights from the research data.
Strategy
We embrace strategic partnerships with our clients, and contribute to the delivery of successful research strategies and creative solutions.
