The Mobile tracking survey provides a detailed and ongoing view of the dynamics of the cellular market, and tracks comparative market share and revenue share, sales channels, market penetration, customer satisfaction, data usage, advertising effectiveness, multi-SIM usage, the youth and school children markets, customer risk, and acquisition and churn.
The mobile tracker survey informs all communication and programmes of MTN and forms the basis of the customer segmentation model. It also provides strategy and performance indicators for MTN at all levels.
Citizen Surveys designed the sample and the methodology. Every month a national sample of 1,200 households are surveyed on a face-to-face basis, using CAPI.