Computer-Aided Telephonic Interviewing (CATI) refers to interviews by phone with findings recorded on computer. The Citizen Surveys Toolkit (CST) contains a CATI module that handles the sampling, call centre and interviewing functions.
It runs in a web-browser in Windows, Apple (macOS) or Linux operating systems and manages sample quotas by randomly selecting the next call within sample parameters.
The consumer relationship management (CRM) system records all telephonic or email correspondence with respondents and uses a calendar to schedule calls.
Data integrity: is maintained through validations and logical checks incorporated into the questionnaire script. Interviews can only be closed off when all questions and sections have been completed and answers validated. The duration of interviews and each question is logged. Audio recordings of each interview can be activated, with respondents’ permission.
Language capability: Our system can overlay language translations on questionnaires and these can be easily viewed and Interviews can be conducted in the respondent’s preferred language and the system can switch between languages without losing data.
Computer-Aided Personal Interviewing (CAPI) refers to questionnaires on cell phones or tablets. The Citizen Surveys Toolkit (CST) contains a CAPI module which we have built over the past decade. This software is designed to support our quality systems and the type of social research we do. The system runs on Android tablets or smartphones. Interviewers use either 7” or 10” tablets.
Fieldwork accuracy: Devices are preloaded with enumeration area (EA) maps and navigation software to ensure that interviewers visit the correct EA. GPS positions are recorded and stored. GPS geofences unlock when the interviewer is in the correct EA or house.
Respondent selection: The Kish Grid (used for random respondent selection) is automated. The device selects the household member to be interviewed. A detailed record of all contact attempts is made.
Language Capability: Translations are overlaid on questionnaires and easily viewed. Interviewers can conduct interviews in the preferred language of respondents and switch between languages without losing data.
Data Security: Data is never lost. If a device is lost, stolen, broken, or the battery runs flat, the interviewer can resume the interview on another device. Completed questionnaires are uploaded from tablets onto our server at head office as soon as a cell phone signal is available.
Data Integrity: Validations and logical checks are incorporated into questionnaire scripts. Interviews can only be closed off when all questions and sections have been completed and answers validated. The duration of interviews and each question is logged. Audio recordings of each interview can be activated, with respondents’ permission.
The quality of our research depends on the interface between our people, systems and technology. We have used our decades of experience to design the Citizen Surveys Toolkit (CST) – our enterprise quality management system.
CST prescribes how we manage all parts of the research process, ending with a clean, fully-vetted dataset and a full audit trail. Each phase of the process is supported by technology we have designed and refined. Processes are automated wherever possible to reduce error and speed up the reporting processes.
CST is method-agnostic, meaning that all modes of data collection can easily integrate into a single dataset. The data management process is the same irrespective of whether the interviews were conducted using paper questionnaires, tablets, telephonically or online.