Ordinary citizens are the customers of businesses, government and non-profit organisations. They buy brands, use public services, and are served by non-government organisations. Their needs, and how they think and behave, influence the effectiveness of strategy and decision-making.
We have visited over half-a-million households to discover the daily world experienced by our citizens – how they live, behave and think – and what they believe. This gives us insight into the social economic and political issues and trends in Southern Africa, and how these can inform strategy.
Over the past 21 years, we have implemented over 300 projects for a diverse range of clients including national and international brands, government departments, international donor and development agencies, national and international universities and non-profit organizations.
Most of our work comes from client referrals – testimony to the quality of our work and the value we provide our clients as their strategic partner.
Reach out with us.
Touch the people you need to know.
Dr Sarah M Brooks, Associate Professor, Department of Political Science, Ohio State University
Government Communication and Information System (GCIS)
Project: Public Perception Tracker (“GCIS Tracker”)
Methodology: Quantitative, household interviews, monthly tracking study
Sample: 72,000 interviews overall
The GCIS part of the Presidency. It is responsible for leading strategic communication in government. Its role is increasingly critical in the current social, economic, and political climate where the government needs to be responsive to the needs of South Africans.